How Van der Meulen Associates Ltd Began
Serena graduated with a degree in Applied Modern Languages with International Marketing, studying in Newcastle, Lyon and Murcia. Upon her return to the UK, she began her career in financial services with Chase de Vere in 1997.
After having her daughter in 2004, she returned to her home town of Doncaster and established Van der Meulen Associates in 2005
Serena is a Fellowed Chartered Financial Planner (CII) and CFPᵀᴹ Chartered Member (CISI). Her qualifications and continuous professional development cover a broad range of advice areas. This spectrum of knowledge, along with 28 years experience allow her to provide financial and strategic planning for individuals, trustees and businesses.
Known for her proactive, approachable and straightforward style, Serena specialises in simplifying complex financial matters, helping clients feel confident and in control of their financial future.
Outside of her professional role, Serena is a volunteer Project Coordinator for The Hygiene Bank (Doncaster), a charity dedicated to combating hygiene poverty, and supporting over 50,000 people in hardship a year. Her commitment to supporting the community was recognised in 2026 when she received a Civic Mayor's Award for her voluntary service.
